We believe children are the Future.

 

The Need

There is a significant lack of representation of BIPOC communities and their own voices in children’s books today. In 2018, while nearly 40% of the US population were people of color, only 23% of children’s books published featured diverse characters while 27% featured animals. Children begin to show racial attitudes and biases by age four. The need for our organization is twofold - to empower BIPOC children by exposing them to heroes who look like them, and to expose and educate white ally children to diversity and a more equitable representation of the world through literature.

Mission

Eradicate racism and eliminate unconscious bias by exposing children to people of diverse backgrounds through literature and interpersonal connections.

Vision

Our vision is to develop a platform that distributes children’s books featuring Black and Indigenous People of Color (BIPOC) at scale. Through programming and resources, we’d like to expose, educate, and empower children and their families and uplift authors and illustrators of color.

Goals

  • Expose allies and BIPOC to diversity through literature

  • Educate children about people who are different from them

  • Empower BIPOC children by exposing them to heroes who look like them

  • Develop empathy

Guiding Principles

  • We carefully consider the impact of the choices we make on communities we serve.

  • We are committed to forging respectful and meaningful public and private partnerships that help foster our mission and implement our vision at scale.

  • We recognize that every interaction with a child represents an opportunity to positively cultivate their narrative and influence the world.